How Oríkì Group grew their corporate client base and maximized their spa bookings without extra marketing.

For the operations team on the ground, the transition was incredibly smooth. "Our experience with Bardge has been seamless," Isioye notes. "The platform is easy to use, the network is relevant, and the team is responsive."

At a Glance

• The Challenge: While corporate partnerships are highly lucrative for premium wellness brands, acquiring those B2B clients required heavy, manual sales efforts, direct outreach, and long conversion cycles.
• The Solution: Oriki Group integrated their facilities into the Bardge network, instantly exposing their brand to thousands of pre-qualified corporate professionals and HMO enrollees with active wellness budgets.
• The Impact: Oriki saw a direct increase in booking volumes and corporate revenue contribution, acting as a "smart growth lever" that required zero additional sales headcount or marketing spend.

The Challenge: The High Cost of B2B Acquisition

For premium wellness and spa brands like Oriki Group, corporate professionals represent the ideal target demographic. They have disposable income, suffer from high-stress work environments, and prioritize recovery.

However, systematically acquiring corporate clients is notoriously difficult and resource-intensive. For Oriki Group, capturing this market required a dedicated, boots-on-the-ground approach.

"Our corporate client acquisition is largely manual—driven by direct outreach, referrals, and existing relationships," explains Ogheneyoma Isioye, Business Development and Partnerships Manager at Oriki Group. "It has been effective, but it requires significant time and effort to build and convert each opportunity."

Oriki needed a way to scale their corporate revenue without proportionately scaling their sales and business development overhead. They needed a pipeline of qualified demand that could connect directly to their front desk.

The Solution: A Frictionless Demand Engine

Oriki Group partnered with Bardge, integrating their premium spa locations into the nationwide wellness network.

Because Bardge already manages the complex B2B relationships with major HMOs, Fintechs, and direct employers, Oriki didn't have to pitch to HR directors or negotiate corporate wellness contracts. By simply being active on the Bardge app, Oriki became immediately accessible to thousands of corporate employees whose wellness visits were already funded by their employers.

For the operations team on the ground, the transition was incredibly smooth. "Our experience with Bardge has been seamless," Isioye notes. "The platform is easy to use, the network is relevant, and the team is responsive."

The Impact: Driving Volume and Enhancing Utilization

The partnership quickly validated the aggregation model, turning Bardge into a reliable channel for high-value foot traffic.

1. Unlocking Corporate Revenue Streams: By bypassing the traditional B2B sales cycle, Oriki experienced an immediate uptick in their corporate client base.

"Plugging into your corporate network has delivered value," says Isioye. "We've seen an increase in booking volumes and more revenue contribution from corporate channels."

2. A "Smart Growth Lever" For facility owners, the true value of Bardge lies in its ability to act as an invisible marketing and sales arm. It allows premium providers to focus on what they do best—delivering exceptional wellness experiences—while the software handles the demand generation.

"It's a smart growth lever," Isioye explains when asked what she would tell other facility owners considering the network. "You gain access to qualified corporate demand, unlock new revenue streams, and improve capacity utilization—without starting from scratch."

3. Navigating Corporate Schedules: While the partnership has driven significant volume, it has also highlighted the unique behavior of the corporate consumer. Because these users are busy professionals, Oriki notes that the bulk of Bardge bookings naturally gravitate toward the weekends due to tight work schedules, providing a reliable surge of weekend capacity utilization.

Looking Ahead

As the network expands, Oriki Group is looking forward to collaborating with Bardge on more aggressive demand-generation campaigns to further maximize value and exploring flexible payment options to capture even more corporate wellness spend.